Methodologies

Focus Groups
Usability Testing
Prototype Testing
Ethnographic Studies
Stakeholder Interviews
Shopping Intercepts
UX Research

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Focus Groups

Focus Groups are best for understanding a range of attitudes, behaviors and beliefs. Exploring the landscape of opinions and discovering exactly where the fault lines lie. Lively discussion, passionate debates, careful consideration – the reactions to concepts, messages and products provide the insightful guidance product managers, entrepreneurs and venture capitalists need, especially at the beginning of a projects’ lifecycle.

 

 

 

Usability Testing

No design survives once it’s made contact with the user. The best designers know this and test and tweak their user interfaces religiously. Usability testing identifies barriers to your product’s success – going further into researching the overall user experience.  This attention to the user behavior is what makes your target audience love your product.

 

 

 

 

Prototype Testing

The best product and web site development teams require – and thrive on - prototype testing. With the staggering pace of change in our high-tech world, multiple iterations of prototypes are critical in enabling application of research findings to the development of the product, site or experience The more complex the interface, the more iterations are needed, but it is always a race against the clock. Conducting prototype tests with varying degrees of complexity – from low-fidelity paper prototypes, to visual mock-ups and click-through screen-shots, to high-fidelity functioning interactivity, allows the team to fail fast in a safe environment, ultimately going to market with a superior offering.

 

 

Ethnographic Studies

When your product is actually being used it isn’t in a research center. It may be it at the beach, in the boardroom, the airport, the office. Is it the living room, the bedroom or the kitchen?  Ethnographic studies allow you to observe how the target audience really engages with your product, site or service. “A day in the life studies,” provide presentation ready films and reports to showcase the unique insights that only come from the actions and behaviors of the user.